PKR.com, a leading online poker site has revealed that players will be able to benefit the charity organization Ante Up For Africa as the poker room has nominated this organization as its charitable partner for the following twelve months. PKR will be offering a series of activities in order to raise funds and awareness.
Ante Up For Africa was founded in 2006 by Don Cheadle, Norman Epstein and Annie Duke as a non-profit organization dedicated to helping needy Africans. Over three million dollars has been raised by the charity to date for its partner organizations that include the Enough Project, the Darfur Peace and Development Organization and Refugees International.
PKR.com’s players can now benefit Ante Up For Africa by way of cash donations using loyalty points, participating in charity tournaments and pledging a portion of their online tournament winnings to this non-profit charity. PKR.com’s team of sponsored professional players will be wearing Ante Up For Africa branding at all the major poker events.
Simon Prodger, Marketing Director for PKR.com, said “Everyone in poker has the utmost admiration and respect for the work that Ante Up For Africa does year-in and year-out.”
Prodger added that ‘It has proved itself to be an important part of the wider poker community and it made perfect sense for us to link in our social responsibility program”.
Cheadle, who acted in films such as Boogie Nights and Hotel Rwanda, said that they are confident that their association with PKR.com will help to raise awareness and provide relief for those suffering in a devastating humanitarian crisis.
Duke commented that they are very appreciative of PKR.com’s support and the tremendous generosity of the poker community.
PKR.com announced that it will be sponsoring celebrity participants in the Ante Up for Africa tournament in Las Vegas at the 2010 World Series of Poker.